Marketing, Advertising, & PR

Overview of Marketing, Advertising, and Public Relations (PR)

Marketing, Advertising, and PR are careers that raise awareness of a product, person, or service through branding and promotional strategies.

Get Career Ready for Marketing, Advertising, and PR

Find out what it takes to land a career in Marketing, Advertising, and PR

Career Readiness Equation
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Earn a Degree

Earn Degree

To work in the field of Marketing, Advertising, and PR, it is recommended to have a strong background in communications, marketing, journalism, media production, audience research, or graphic design. Check the Mason Catalog for degree requirements.

In addition to your degree, certifications can increase your employment options in the fields of Marketing, Advertising, and PR. Here are a few:

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Gain Experiences

Gain Experiences

Employers are expecting candidates to have at least six to twelve months of related experience to be competitive for full-time positions. Gain experience while you are a student at Mason.  

Here are the types of experiences most valued by Marketing, Advertising, and PR employers, and where to find them:



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Market Yourself

Market Yourself

It is important for you to be able to clearly communicate the knowledge, skills, and experiences you have gained in and outside of the classroom. 

Below are top ways to showcase your qualifications to Marketing, Advertising, and PR employers:



A portfolio gives you the opportunity to show your skills and body of work (e.g., collateral, promotional materials, graphic design, writing samples). Here are a few platforms where you can build your portfolio: 

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Career Ready

Career Ready

Career ready Mason grads have gone on to work in Marketing, Advertising, and PR roles for employers such as:

Arts Fairfax

ECU Communications


C&EN Media Group

Focused Image

Volkswagen Group of America

Consumer Technology Association

Gryphon Technologies

Van Metre Companies

Dell EMC

Privia Health

Military Officers Association of America

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Join the Marketing, Advertising, and PR community

Get involved with academic and professional societies to grow your network while you're a student.